Good SEO is one of the fundamental steps in making a website a success. Google has a 90% share of the UK Search Engine market, with up to 60% of visits to websites being made through Google. With this in mind, the CMS has built in functionality to communicate to Google, letting their indexing engine be aware of every bit of content that is available on the website. This is dynamic and feeds itself from the website's database automatically. This means that the moment you add new content to your website, it is made available to Google for indexing. Before Google has even had the chance to sift through your website, it already knows what is there and where it is. This is also the same for any video which you have "turned on" - Letting Google index what you want but hiding what you do not want to disclose.
There are various parts of the CMS that accepts information for SEO use without it being immedietly obvious. For example, when creating web pages you can give it a name (for use in links) and a title (which will form the 2nd part of the browser's page title). The first part of the page title is the Website Name and the last part of the title is the Page Title Tail. Combined, on this page they produce:
Media Cast :: Website Design :: Ireland's Film, Website & Multimedia Production Company.
..A perfect start for when search engines index the page. In the code, this is followed by the use of keywords and a site description, both of which are added using a simple form in the CMS. This is convenient as it is often necessary to update these in pursuit of the perfect search engine ranking and of course, when your website grows to include new features or a wider potential audience.
Other smaller aspects of SEO are taken care of automatically too, like the use of ALT text on images, clean, easy to index code and the use of descriptions where rich media content is to be delivered.
In short, the CMS will take care of every part of your website's SEO to an excellent standard without you needing to spend any additional time trying to optimize it, giving you more time to do the most important thing.. Running your business.